Google+-+Global+Strategies+and+Impact

  **Global Strategies and Impact**

By Shara Hannah, Brittany Larochelle and Felicia Myers
** G o o g l e ** ’s global strategies, advanced technological search engine and applications have and will continue to have a profound impact on societies throughout the world. Their search engine allows people around the world to communicate with one another, find answers to questions, and keep informed of current news, events and disasters. Their global strategy is to make the world a better place through the use of their search engine and web applications.

=What is Google ? =

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**Google History  by Felicia Myers ** ======
 *  L **arry Page and Sergey Brin founded Google in March of 1996 while attending Stanford’s PHD program. Brin and Page were working on the Stanford Digital Library Project at the time. This project was funded by Federal agencies and the National Science Foundation. These entities wanted to create a single integrated and universal digital library using current technologies.

Page decided to focus on and explore the mathematical properties of the world wide web for his dissertation theme. He nicknamed this research project as “Back-rub”. Page’s emphasis was on the problem of finding out which web pages link to a given page. His project placed importance on the role of citations in academic publishing. He looked at the number and nature of back links (hence, the name Back-rub) to be valuable information about that page. He aptly named the algorithm he created for this as “Page-Rank”. One of his good friends named Sergey Brin soon joined him. Brin was attending Stanford as a National Science Foundation Graduate Fellowship student. Google's mission is to organize all of the world's information and to make it accessible to everyone. Google’s original search engine started out on the Stanford website with the domain name of google.stanford.edu. After Sun Microsystems founder, Andy Bechtolsheim first saw a demo of Google, he wrote the founders a check for $100,000. The problem was that he had written the check to Google Inc. There was no legal entity known as Google Inc. at the time. To keep in Silicon Valley tradition, they founded the company in a friend’s garage in Menlo Park. The name of Google Incorporated was officially registered there on September 4, 1998. They were now able to cash the check that Andy had given them. The name of “Google” was coined from a misspelling of “googol”. The meaning of googol is a number of 1 followed by 100 zeros. Google had indexed more than 60 million pages by the end of 1998. Google was also considered more technological than Yahoo!, Lycos, Netscape, AOL and others. Google’s search results were considered better than other search engines like Excite.com or Hotbot.

The term Google became so popular by internet users and the public that it was added to the Oxford English Dictionary and Merriam Webster Collegiate Dictionary in 2006. The definition in these dictionaries is “to use the Google search engine to obtain information on the internet”.

Google headquarters and corporate offices are located in Mountain View in the heart of Silicon Valley. A large number of internet users have become loyal followers of Google and its search engine. Google started selling advertisements linked with search keywords in 2000.

= What does Google do ? = Business Strategies and Philosophy **by Brittany Larochelle  **G** oogle's mission is to organize the world's information and make it universally accessible and useful. Google provides a search engine. When visiting googles main website (google.com) or one of more than 150 other Google domains, you can find information in many different languages, check stock quotes and sports scores, find news headlines and look up the address of your local post office or grocery store (google.org). You can also find images, videos, maps, patents and much more. As a business, Google receives the majority of its revenue by offering advertisers "measurable, cost-effective and highly relevant" advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them (google.org). Advertisers around the world use Google Adwords program to promote their products and services on the web. They distinguish ads from search results or other content on a page by labeling them as "sponsored links" or "Ads by Google". Google builds web applications, or "apps", to make it easier for people to exchange information. Gmail, Google Calendar and Google Docs help people communicate more easily, whether planning a wedding or building a business itinerary (google.org). The information is stored securely online, accessible from any device with a web connection. Google also provides a mobile service. They enable access to all of Google's services wherever you are without a computer. You are able to use Google products like Google Maps and You Tube from your phone. This is essential in today's advanced technology developments. As mobile devices become increasingly central to people's lives, Google works hard to find better ways to help you get the information you need when you are on the go. Much has changed from the first Google software version. They started as a single search engine service and now have several applications. (google.org). There are thousands of employees and offices around the world who remain dedicated to their users and their belief in the possibilities that they have to further develop Google. =Google Philosophies = = // "The perfect search engine," says co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." // =
 * 

** 2. It's best to do one thing really, really well.
 * 1 . Focus on the user and all else will follow.

** 3. Fast is better than slow. ** 4. Democracy on the web works.

** 5. You don't need to be at your desk to need an answer. ** 6. You can make money without doing evil.

** 7. There's always more information out there. ** 8. The need for information crosses all borders.

** 9. You can be serious without a suit. ** 10. Great just isn't good enough.

=How does Google Work ? = Overview <span style="color: #404040; font-family: Georgia,serif; font-size: 96%; font-weight: normal;">by Felicia Myers ** <span style="color: #ffcb00; font-family: Georgia,serif; font-size: 120%;">**A** s billions of people use Google to search the World Wide Web it has become the most powerful search engine on earth. It may soon be the most valuable company in the global market. Google continuously enhances current software features, introduces new web applications, has more computing power than anyone else and stores the entire known web in it's databases.
 * <span style="font-family: Georgia,serif; font-size: 120%;">

Google is currently working on getting more information in the world online with products and applications like Google Books and Google News Archives. They also currently devote more time and resources to web search than any of their other products. Google feels there is always a way web searching can be improved. Google wants to provide users with more relevant, better search results, faster, using a personalized search service which returns search results based upon the information in a user's account. The combination of Google hardware and software that allows Google to track this information is known as "Googleware".

One of the more popular software products is their email application known as G-mail. It can store several gigabytes of mail messages and contain personal account information. This allows Google to create detailed personal information that enhances searches, communication and advertisement placing.

Google introduced their first web browser application named Chrome in December of 2008. Chrome competes with Microsoft Internet Explorer and Firefox. Chrome has now become the 3rd largest browser application on the web. This is another way that Google can post ads paid for by other companies. Chrome dedicates an entire column on the right side of the browser to Sponsored Links (ads). Chrome also shows sponsored links highlighted in different colors at the top of the page. The majority of their revenue comes from ads. Google’s belief is that advertisers can measure the results of their ads and also create an environment where the ads are beneficial to the viewers as well as to the advertisers. Businesses worldwide use Google to advertise their products on the web. These ads appear next to a user’s search results. Advertisers decide the keywords, geographic area and when the ads will be shown. This creates an environment where the ads can become pertinent information to the people searching the web. Google also places high importance on differentiating between ads and search results. They clearly label an ad with words like “sponsored links” or “Ads by Google”. Google states that it does not sell ad placement in their search results nor do they allow people to pay for higher search result ranking. Google has a program that pairs up ads with search results on partner sites. This allows advertisers the ability to reach more people with their campaigns, helps to improve the partner’s revenue, and matches up with user’s searches.

<span style="font-family: Georgia,serif; font-size: 120%;">**New Developments and Technologies** <span style="color: #404040; font-family: Georgia,serif; font-size: 90%;">by Shara Hannah

**<span style="color: #ffcb00; font-family: Georgia,serif;">W ** <span style="font-family: Arial,Helvetica,sans-serif; font-weight: normal;">ith global expansion comes global innovation. As Google has spread around the globe their technologies are improving and providing new ways for the world to gain access to any information and communication needed. Some of the newest developments allow users to locate friends, integrate social networking, emails and live chats, or allow you to look at places around the world from your computer screen. These technologies are changing the way the Internet, social networks and world views are used and programmed. <span style="font-family: Georgia,serif;"> <span style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-weight: normal;">…Coming to a living room near you. For the past 12 months Google has been working with Sony and Logitech to develop an interactive tool that will bring web browsing to your TV screen. Google TV set to launch Fall 2010 will allow users to watch television while surfing the Internet simultaneously through a box-to-box application. Logitech is working on equipment that will allow users to make video calls through the TV opening up a “Social TV” network that will work with Android and iPhone applications. The new software will come standard on TV’s in the fall and set-top box upgrades will be available for those who already have TV’s.
 * Google TV**

**<span style="font-family: Georgia,serif;">Google Latitude **<span style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-weight: normal;">Google’s mobile phone application Latitude is turning your phone into a GPS locator. Users are able to find a friend or family members location at any moment in time, but only if they allow you to. Users have the ability to set privacy settings that will control who can see your location and to what extent. You can set yourlocation to a city level or to the best available location. This application allows you to stay updated on activities and events within your social network, city, and country or around the globe. This application is making a huge impact on the way we communicate with each other allowing us to see where they are or having an idea of what they are doing.

<span style="color: #000000; font-family: Georgia,serif;"> **Google Wave** <span style="font-family: Arial,helvetica,sans-serif;">The newest and most integrated social networking device hitting the World Wide Web is Google Wave. This program is designed to integrate all forms of communication including: e-mail, video, picture, text messages, maps and so much more. This program sets up a live transmission where users can see what others are saying, posting or editing within the content. The program hopes to enhance communication and collaboration of users around the globe. Using the program you are able to condense the amount of communication outlets you use to one making problem solving, planning and execution easier and precise. With the program you are able to cut down confusion among members of the conversation by having it readily available and recorded. In the developing stages of Google Wave, case studies were conducted in Education, creative collaboration, organizations and conferences and journalism outlets. Within these groups, they found collaboration and communication ran smoothly and allowed them to use many different types of media at once. Google Wave is now open to the public, all you need is a G-mail account to start changing the way you communicate with others.

<span style="font-family: Georgia,fantasy;">**Google Earth, Maps and Street View** Imagine having the World literally at your fingertips. With Google Earth you can do just that. Satellite technology is giving us an inside, overhead, in-depth look to our world. We are able to see geographic differences, see effects of natural disasters, check weather and climate conditions and so much more. Google Earth provides a 3-D view of our world. Companies and countries around the world are using Google Earth to educate and identify ways to improve conservation and developments. Users have the ability to look up locations anywhere they please. If you want to look at your childhood home, type in an address and you can see how the area has changed. You want to see your friend’s home across the globe, type in the address and Google Earth will take you there.

Google Earths component Google Maps has created another way to see the world from your screen with “street-view.” While looking up directions you are still unsure of the location given to you, using “street-view” you will be able to look at the buildings around you as if you were standing there. Having this technology, you are given an opportunity to explore the world without ever leaving your home. It also gives you the ability to double check where you are really going. Both of these programs are giving users a chance to see the world, communicate and develop. For many the opportunity to travel and see some locations in person is not a reality and Google Earth and Maps has made this a reality for so many.

<span style="color: #404040; display: block; font-family: Georgia,serif; font-size: 25px; line-height: 38px; text-align: center;">**The "Google" Impact ** **<span style="color: #0044ff; font-family: Georgia,serif; font-size: 120%;"> G ** oogle creates web applications to help people become more productive and also help share information worldwide. Their Google Docs, Gmail and Google Calendar applications enable users to easily communicate and work together. The information is available online so anyone with any type of web connection can use them.
 * <span style="font-family: Georgia,serif; font-size: 120%;">Overview **<span style="color: #404040; font-family: Georgia,serif; font-size: 90%;">by Felicia Myers

Google has an application they sell called Google Apps. This product competes with the Microsoft Office product. Google Apps is a web based product where Microsoft Office is a computer based application. The power of Google Apps is that they can be run from any computer with an internet connection. The product does not have to be loaded on the hard drive like the Microsoft Office application. Another advantage of Google Apps is that it was designed to work the way users would normally work, live and socialize. Customers do not have to worry about maintaining or upgrading the software. Google Apps focuses on keeping data portable, secure, safe, and fast to access.

Google has entered the mobile nformation and application arena. Cell phones, personal digital assistants and notebooks enable people to connect to the internet from just about anywhere. Google has also created the Android platform. Android is an open development platform for mobile developers. It was designed for the web with the idea that more and more web users will start using cheaper mobile products for internet access. This capability extends the power of Google. People can now use Google’s search engine and other applications from where ever they are located. Users not longer need to be sitting in front of a computer to use Google. Part of their global strategy is that a person should be able to use any or all of their services from anywhere at any time. Google continues to spend millions of dollars on research to develop products and applications for the highly mobile market. They see this as a trend that will continue to grow and create more advertising revenue streams for them. This coupled with Google being available in almost 40 different languages has a huge information available impact from any country. There are several recent examples where Google's global information strategy has proved to be useful and important. Google provided quick information concerning the Haiti earthquake. Google quickly updated post-earthquake Haiti images to their Google Earth application. These images helped relief effort aid in determining the extent of the damage in different areas. Emergency relief personnel could quickly determine where to focus the efforts by visually seeing the amount of destruction in each area.

Another good example is the current BP gulf oil crisis. BP has paid Google for search terms like "oil spill" and "oil spill claims". When a user enters either these phrases or similar phrases, the top results are links pointing to BP web sites. BP is able to explain their side of the story their way. "We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claim, reporting oil on the beach and signing up to volunteer," BP spokesman Toby Odone told ABC News. Some people feel this is unethical. They believe BP is doing this to try and hide the truth about this oil tragedy. Maureen Mackey of the Fiscal Times said: "What it effectively does is that it bumps down other legitimate news and opinion pieces that are addressing the spill... and [BP are] paying big money for that."

<span style="color: #000000; font-family: Georgia,serif; font-size: 120%;">**Technology-Driven Philanthropy** <span style="color: #404040; font-family: Georgia,serif; font-size: 90%;">by Brittany Larochelle <span style="font-family: Georgia,serif; font-size: 120%;">**<span style="color: #0044ff; font-family: Georgia,serif; font-size: 130%;"> G ** oogle's founders have set a goal of giving 1% of Google's equity and yearly profits to philanthropy resources. In 2009, 1% of google's equity and yearly profits totaled over $100 million (google.org).

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<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;"> " Google.org uses Google's strengths in information and technology to build products and advocate for policies that address global challenges (google.org)". Google.org has started many branches of philanthropic service to the world. Some of the primary branches advocated from googe.org are Google Flu Trends, Google Power Meter, RE<C, Google Crisis Response, and All for Good. Google Flu Trends provides Google search data to estimate current flu activity around the world in near real-time throughout 29 countries. This data service enlightens people around the world of the severity level influenza is affecting a country. This system is not only helpful in your own country, but, as you travel, you can see what precautions you should take if entering greatly affected areas. For individuals infected with the flu, this service brings awareness to what they are going through and the spread of it internationally. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif; line-height: 19px;">Google PowerMeter is a home energy monitoring tool that gives you the information you need to use less electricity and save money. This promotes the conservation of energy use around the world. This service on the internet is greatly beneficial to everyone financially and to our Earth by saving energy usage. RE<C is a project working on developing utility scale renewable energy cheaper than coal and accelerating the commercialization of plug-in vehicles <span style="color: #333333; font-family: Arial,Helvetica,sans-serif; line-height: 16px;"> <span style="color: #000000; font-family: Arial,Helvetica,sans-serif; line-height: 19px;"> through the RechagreIT project. Google.org's goal is to one day make a large portion of the world's vehicles plug into an electric grid fueled by renewable energy. In Googles green initiatives, cutting emissions will greatly reduce the effects of global warming. Google Crisis Response is a team that provides updated imagery, outreach through our web properties, and engineering tools such as the Person Finder application, in the stir of natural disasters. This technology-driven philanthropic service seeks the interests of helping people during these natural catastrophes. Lastly, All For Good is a service, developed by Google and other technology companies, that helps people find volunteer opportunities in their community and share them with their friends. All for Good provides a single search interface for volunteer activities across many major volunteering sites and organizations. <span style="color: #333333; font-family: Arial,Helvetica,sans-serif; line-height: 16px;"> <span style="color: #000000; font-family: Arial,Helvetica,sans-serif; line-height: 19px;">This service helps promote the philanthropic services in all communities across borders. In addition to these sectors of Google.org, google.org supports the next generation of engineers and maintain strong tie <span style="color: #000000; font-family: arial,helvetica,sans-serif; line-height: 19px;">s with academic institutions worldwide pursuing innovative research in core areas relevant to their mission (google.org) Google teaches you how to use Google tools to promote your own cause, raise money, and operate your own organization more efficiently. Google.org also has a "Charitable Giving" branch that gives support efforts to local communities and around the globe. For instance, in 2009 Google gave a $20 million donation to deserving charities in order to help organizations who were having a difficult time receiving donations at that time. ======

<span style="color: #000000; font-family: Georgia,serif; font-size: 120%;">**Green Initiatives** <span style="color: #404040; font-family: Georgia,serif; font-size: 90%;">by Shara Hannah <span style="color: #ffcb00; font-family: Georgia,serif; font-size: 140%;">**W** <span style="font-family: Arial,helvetica,sans-serif;">ith the global economy suffering and our climate changing, new jobs markets in the “green” field and conservation will be the next revolution; according to Google. Starting within the company Google has geared towards developing a clean energy future. In order to accomplish this goal they have focused on four generalareas; reducing their carbon footprint, efficient computing, employee programs and tools for users. Each of these areas has become precedent models for other companies to establish their own “green” business structures. Within the walls of each Google corporate office, high-efficiency lighting, use of natural lighting, motion sensors for lights, renewable building materials and renewable energy sources are used. At their corporate headquarters in Mountain View, Ca., Google has the largest corporate solar panel system in the United States that can provide enough energy for over 1000 homes. For high efficiency computing, Google only uses computers that provide a low to nonexistent Carbon dioxide emission and use less energy. In their data centers, energy is always needed, in this case they have set up new ways to cool the data centers. For each search that occurs heat is given off requiring a cool down system that is always running accounting for the majority of energy consumed by the center. To cool the systems they have developed a water-cooling system that recycles the water. Google also makes sure that all equipment, water and waste is reused and recycled to limit waste disposable. For Google employees, the RechargeIT initiative is providing plug-in hybrid vehicles for transportation, use of bicycles, shuttle services, local organic foods and composting. Google has set up two internal programs that will encourage their users to “go green.” The first is the residential Solar Program that offers discounts to employees wishing to turn their homes into solar homes. The second is the Self-Powered Commuter Program where biking, walking, pogo-sticking or any other self-powered way of getting to work earns point that will be translated into a donation to a charity of their choice. By providing these incentives to their 20,000+ employees around the globe, Google is able to make an impact globally rather than just locally.

As Google is setting an example within their corporate offices, they are developing and providing tools for us to use to begin a “green” life. On Google’s desktop users can use an Energy Saver gadget that will showyou how much energy you have used and saved. Google SketchUp is a website set up for green design professionals to share their green ideas. Google Maps provides different paths for transit or walking directions to your desired location. You can also use Google Maps to create “mash ups” to show environmental changes, climate crisis, or natural disasters. In the UK users are able to install a carbon calculator that will measure your carbon footprint. The United Nations has created an “Atlas of our Changing Environment” using Google Earth technologies. This program shows the different effects of such things as the deforestation of the Amazon Rainforest, the shrinking African lake Chad, deepwater impacts, oil spill damages, and many more. Audubon has also created a Google Earth layer that will show areas where clean energy sources can be developed. Each of these programs and developments are allowing people across the globe to begin new “green” habits and raise awareness of our changing global environment.

Take a look at the United Nations Environment Program: []

<span style="color: #000000; font-family: Georgia,serif; font-size: 120%;">**Venture Capitals** <span style="color: #404040; font-family: Georgia,serif; font-size: 90%;">by Shara Hannah <span style="font-family: Georgia,serif; font-size: 118.8%;">** N ** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 99%;">ot only has Google created a Global enterprise, they are attempting to help others in their goals to become the next big thing. March of 2009 marked a new day for Google when they announced the beginning of the Google Venture Capital Fund. The purpose of the fund is to “seek out innovative business ideas and talented entrepreneurs, invest in companies that have the potential to become significant and aim to generate an above average financial return while doing everything we can to help those companies succeed.” (google.com/ventures) While looking for new ventures Google does not limit the type of industry or level of success the business is currently in while making a decision to invest. Currently they have teamed up with 10 companies ranging from software, hardware, biotechnology, healthcare and more and have provided seed money of amounts up to 10 million. At the moment, Google is only focusing on North American companies with the hopes of expansion to the global market in the near future. As new companies are constantly developing, Google aims to help the ones who are going to make a significant difference in our world and provide them with the means necessary to make their goals achievable.


 * //10 Google Venture Capital Companies://**
 * [|Adimab]
 * The first fully integrated, yeast-based antibody discovery platform.
 * [|Corduro]
 * Offers a range of payment services for the Internet, mobile, and traditional retail transactions.
 * [|English Central]
 * Language learning platform that uses high quality Web content that allows us to hear ourselves speaking and shows us exactly where we are making pronunciation mistakes.
 * [|OpenCandy]
 * Helps software developers earn money and reach new users through user-friendly software recommendations.
 * [|Pixazza]
 * Web service that converts a picture into interactive content with "products in the picture."
 * [|Recorded Future]
 * An analysis tool that allows you to visualize the past, present and future.
 * [|SCVNGR]
 * Game built on the world based on doing challenges in different places and earning points.
 * [|Silver Spring Networks]
 * Smart grid company that helps companies manage their energy consumption.
 * [|VigLink]
 * Monetary tool for companies that will follow outbound link sources from their webpages.
 * V-Vehicle Company
 * Focused on safe, high quality, fuel efficient and well-equipped green vehicles for US market

=<span style="color: #404040; display: block; font-family: Georgia,serif; font-size: 140%; text-align: center;">Google Controversies = <span style="color: #24c224; font-family: Georgia,serif; font-size: 120%;">**S** crutiny almost always follows great power; Google is no different. As software developments allow users to gather more information, combine information and use information; concerns over censorship and privacy have become centerpieces of controversy for the Google empire. <span style="color: #404040; font-family: Georgia,serif; font-size: 90%; line-height: 19px;">** Privacy Concerns by Shara Hannah ** <span style="font-family: Georgia,serif;"> <span style="color: #24c224; font-family: Georgia,serif; font-size: 120%;">**G** oogle's new "street view" program in their Google maps application has caused many to go up in arms about the concerns of privacy. Starting in 2007, Google has inadvertently collected personal information from unprotected Wi-Fi connections around the globe. In the US, over 30 states have been investigating the extent to which Google is responsible for these actions. Due to the 1968 Federal Wiretapping Act, Google may be headed for a large backlash of legal action due to privacy violations. Google claims that the situation was a mistake and was unaware that their machines were collecting such data. They released a public statement early May 2010 admitting to what they are calling a "mistake."
 * Street View-Data Collection**

Not only has the US gotten involved in the case, several other countries are beginning to investigate the situation. The German Hamburg Prosecutors office has been the front-runner in the international investigations against Google. Following their initial investigation, Australia, Spain, Canada, Czech Republic, Italy, United Kingdom, France and many more have begun their own investigations into the extent of the breach. As many European countries have become involved the European Union has been looking into their data protection rules to determine a cause of action. Below there is video presented by Attack of the Show news source on the G4 network that provides information concerning the Wi-Fi breach of "street-view."

<span style="color: #404040; display: block; font-family: Georgia,serif; text-align: center;">Attack of the Show-Google's Spying On You posted May 18, 2010. Added by Shara Hannah media type="youtube" key="JYy4y4qWrgc" height="385" width="640" align="center"

<span style="font-family: Georgia,-webkit-fantasy;"> <span style="font-family: Georgia,serif; font-size: 110%;">** Google Hacked? ** <span style="color: #24c224; font-family: Georgia,serif; font-size: 120%;">**E** arly January was a startling day for Google and companies reliant on “cloud” computing services. A cyber attack dubbed “Aurora” infiltrated Google’s networks stealing password information from its Gaia system, and sensitive corporate information from 20 other companies. The hack was revealed to Google after several Tibetan support groups using G-Mail had compromised email accounts. The hackers accessed their account and sent out emails to its members through their pages. Following this revelation of a security breach Google conducted an investigation that traced the hack back to China and discovered the extent of the breach. Those who were close to the breach revealed the attack took less than 48 hours to complete and was undetected by Google until after the incident was finished. Due to the sensitive nature of these attacks Google is now developing and changing its internal systems in hopes to avoid another cyber-attack from occurring.

<span style="color: #24c224; font-family: Georgia,serif; font-size: 16px;">**O** <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">n April 19, 2010, a letter concerning Google privacy invasion was sent to Eric Schmidt, Chairman of the Board and CEO of Goggle. This letter was from Jennifer Stoddart, Privacy Commissioner of Canada and also the heads of data protection authorities in France, Germany, Israel, Italy, Netherlands, New Zealand, Spain and the United Kingdom. The letter addresses the concerns and asks for remedies on Google's data collection policies.
 * <span style="font-family: Georgia,serif; font-size: 12px;">Response to Privacy Concerns ** <span style="color: #404040; font-family: Georgia,serif; font-size: 12px;">by Felicia Myers
 * <span style="color: #000000; font-family: Georgia,serif; font-size: 16px;">Censorship <span style="color: #404040; font-family: Georgia,serif; font-size: 12px; font-weight: normal;">by Brittany Larochelle **
 * <span style="color: #24c224; font-family: Georgia,serif; font-size: 120%;"> S **ince 2006 Google has done business with China and has provided a self-censored version of their popular[[image:mouth_tapegoogle.jpg width="179" height="268" align="right" caption="Google Censorship: courtesy of google (added by Brittany Larochelle)"]] search engine in regard to China’s censorship laws. Ever since recent cyber attacks, Google is drawing a line with china and have stopped filtering their search results. Google detected hacking within Google’s software and they succeeded stealing important infrastructure. They may withdrawal with China if they do not allow Google users in China to uncensored searching. If Google breaks ties with China they will lose billions of dollars. They are the only top search engine company to want to pull out from China because of cyber attacks taken place primarily on Google. Other search engines say they will follow the laws of other countries when providing service. China has called Google's decision to stop censoring search results "totally wrong" and accused the world's leading search engine of breaking the promises it made when entering the market. Google was re-directing visitors to its unfiltered Hong Kong site. However, not all results were still be accessible inside China, as government filters restrict the links people can click on. As of June 30, 2010, China threatened to pull their business license in China. Google no longer sends their users to the Hong Kong site.

<span style="color: #404040; display: block; font-family: Georgia,serif; font-size: 90%; text-align: center;">Attack of the Show-Google vs. China. January 15, 2010. Added by Brittany Larochelle media type="youtube" key="D4TKF3ke8pA" height="385" width="480" align="center"

<span style="font-family: Georgia,serif; font-size: 140%;">**<span style="color: #404040; display: block; font-family: Georgia,serif; font-size: 130%; text-align: center;">The Future of G o o g l e        <span style="color: #404040; display: block; font-family: Georgia,serif; font-size: 63%; font-weight: normal; text-align: center;">By Felicia Myers ** **<span style="color: #ff0000; font-family: Georgia,serif; font-size: 120%;"> G **oogle's global strategy has ensured continued success and revenue for the company. They continue to improve upon their search engine with new features and better search algorithms. They also continue to create new applications that increase productivity and enjoyment for the user. Google's world wide impact has been enormous. They have helped keep people in the world informed and enhanced users productivity with their search engine and different applications. Google also has some global negative implications and impact. Some countries are concerned and questioning Google's privacy ethics. Google's quest to map the world digitally has met with resistance and legal action from European countries. Has Google gone too far in personal privacy invasion or is this the path we should be embracing?

** <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 115%;">YouYube. Eduardo Giansante. (May 24, 2007). //<span style="font-family: 'Arial','sans-serif';">Google History. // Retrieved June 7, 2010, from []
 * <span style="color: #000000; display: block; font-family: Georgia,serif; font-size: 90%; text-align: center;">References: Felicia Myers

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